Pacific Northwest Agency Targets SMB ROAS Improvement

Pacific Northwest Performance Marketing Agency Focuses on SMB ROAS Improvement

Eugene, United States – May 14, 2026 / Protean Digital LLC /

Obie Poasa, a digital marketing strategist with experience supporting paid media and ecommerce initiatives for brands including adidas US, Columbia Sportswear, and Sorel, has launched Protean Digital LLC, a performance marketing agency serving small and mid-sized businesses.

The agency provides paid search, paid social, SEO/AIO, and digital marketing strategy services for ecommerce, retail, and service-based companies seeking support in customer acquisition and online growth.

Poasa previously worked within enterprise marketing environments where advertising campaigns were supported by analytics, attribution modeling, and ongoing testing frameworks designed to evaluate campaign performance and media efficiency. Protean Digital LLC was established to bring similar operational approaches and performance measurement processes to growing businesses – making enterprise marketing for small business a more accessible and structured option for brands operating at smaller scale.

“Many smaller businesses are looking for more structured approaches to digital advertising and campaign measurement,” said Poasa. “Our goal is to apply operational processes commonly used within larger organizations in a way that is practical for growing brands.”

As a performance marketing agency, Protean Digital LLC evaluates campaigns using metrics such as return on ad spend, revenue attribution, customer acquisition performance, and conversion analysis. The agency’s focus on SMB ROAS improvement is built into its measurement model, with campaign decisions informed by ongoing performance data rather than fixed assumptions.

Protean Digital LLC also incorporates AI-assisted workflows into reporting, campaign management, and content development as part of its operational model.

The company currently works with ecommerce, retail, and service-based businesses that rely on digital advertising and online acquisition channels as part of their growth strategy.

Protean Digital LLC is headquartered in the Pacific Northwest.

About Protean Digital LLC

Protean Digital LLC (pronounced “PROH-tee-un”) is a performance marketing agency founded by Obie Poasa, a digital marketing strategist with experience supporting ecommerce and paid media initiatives for adidas US, Sorel, Mountain Hardwear, and Columbia Sportswear. The agency provides paid search, paid social, SEO, and digital marketing strategy services for small and mid-sized businesses, with an emphasis on enterprise marketing for small business and SMB ROAS improvement.

Learn more at Protean Digital LLC