Spa Advisors Expands Consulting Services for 2026 After 29 Years

29 Years In, Spa Advisors Rolls Out Expanded 8-Phase Consulting Model for 2026

Phoenix, United States – May 23, 2026 / Spa Advisors /

Spa Advisors, the spa consulting firm founded in 1997 by Kathryn Moroz, has announced an expansion of its consulting services for 2026, broadening its structured 8-phase methodology to support a wider range of spa, salon, and med spa operators across the United States and Canada. The move marks a deliberate response to shifting conditions in the wellness industry, where operators are navigating more complex regulatory environments, evolving consumer expectations, and tighter pre-opening planning requirements.

Nearly Three Decades of Structured Guidance

Spa Advisors has been operating since 1997, giving the firm a foundation of experience that spans multiple cycles of growth and contraction in the wellness sector. Over that period, Kathryn Moroz developed a proprietary consulting framework built around eight distinct phases, each designed to address a specific stage of a spa or med spa’s development – from initial concept planning through operational launch and beyond.

The firm’s Phase One work, which focuses on deep pre-development planning and realistic financial modeling, has become a defining element of its approach. Rather than moving clients quickly toward build-out decisions, Spa Advisors places emphasis on budgeting accuracy and operational feasibility before significant capital is committed. This front-loaded structure is intended to reduce the risk of cost overruns and misaligned business models that frequently affect new wellness businesses.

“Our 8-phase process is built around the reality that most spa projects fail in the planning stage, not the execution stage,” said Kathryn Moroz, Founder of Spa Advisors. “Expanding our services for 2026 means we can work with more operators who need that structured foundation before they ever break ground or sign a lease.”

Expanded Services Across the US and Canada

The 2026 expansion extends Spa Advisors’ spa business consulting reach to include both new operators entering the market for the first time and existing businesses looking to reposition or scale. The firm’s geographic focus covers clients across the US and Canada, reflecting the cross-border consistency of challenges facing spa and med spa operators in North America.

Moroz has structured the firm’s expanded offerings to address specific gaps she has observed in how operators approach growth – particularly the tendency to underestimate the operational complexity of med spas relative to traditional spa environments. Med spa development involves a distinct set of compliance, staffing, and service delivery considerations that require a different planning framework than conventional day spas or salon businesses. The 8-phase methodology accommodates this by allowing for customization within each phase based on the specific business type.

Positioning for the 2026 Wellness Market

The wellness industry in North America continues to see demand for spa and med spa services, but the business environment for operators has become more demanding. Rising real estate costs, stricter licensing requirements in several states and provinces, and increasing competition from both independent operators and franchise models have made pre-opening planning more consequential than in previous years.

Spa Advisors’ decision to broaden its spa consulting services at this stage reflects Moroz’s view that operators who invest in structured guidance before opening are better positioned to sustain profitability through the early years of operation. The firm’s 29-year track record provides a reference point for evaluating which planning decisions tend to have the greatest long-term impact on a spa business’s performance.

About Spa Advisors

Spa Advisors is a spa business consulting firm founded in 1997 by Kathryn Moroz. The firm provides structured consulting services to spa, salon, and med spa operators across the US and Canada using a proprietary 8-phase methodology. Services span initial concept development, financial planning, operational design, and launch support for both new and existing wellness businesses.

Learn more at Spa Advisors